The positioning of Tyrol as the “Heart of the Alps” should be strengthened with a new campaign.
"Our heart beats together for the campaign. We are proud of the consistent implementation across all channels."
Janine Hofmann, Head of Design at Tirol Werbung GmbH
“What does your heart beat for?” is an invitation to potential Tyrol guests to experience their individual heartfelt moment and share it via #lovetirol. Our services included the conception of the cross-media communication concept including developing a style guide, OOH measures, a cinema spot, landing page, a photoshoot briefing and the design of their own lifestyle collection.