Integrating, activating, positioning: Our mission was to develop a comprehensive, cross-media communication concept for the heart of the Alps.
TASK
The positioning of Tyrol as the “Heart of the Alps” should be strengthened with a new campaign.
"Our heart beats together for the campaign. We are proud of the consistent implementation across all channels."
Janine Hofmann, Head of Design at Tirol Werbung GmbH
Solidarity - We want people to be involved with the campaign during their visit in Tyrol, as well. One action was the creation of the Lifestyle collection
SOLUTION
With “What does your heart beat for?”, we created an integrated and activating communication concept that brings life to the brand positioning. In doing so, we transformed the Tyrolean communication from a “one way” conversation into an interactive 360° story. At the core of all measures: the human and his or her personal experiences.
“What does your heart beat for?” is an invitation to potential Tyrol guests to experience their individual heartfelt moment and share it via #lovetirol. Our services included the conception of the cross-media communication concept including developing a style guide, OOH measures, a cinema spot, landing page, a photoshoot briefing and the design of their own lifestyle collection.
“What does your heart beat for?” is an invitation to potential Tyrol guests to experience their individual heartfelt moment and share it via #lovetirol. Our services included the conception of the cross-media communication concept including developing a style guide, OOH measures, a cinema spot, landing page, a photoshoot briefing and the design of their own lifestyle collection.
"As a passionate Tyrol lover, the topic was of course close to my heart. It has been an exciting task to create a campaign that opens up an emotional world that can be complex but also flexible enough to work across seasons and markets.“
Verena Carolin Ingrid Boehnisch
