UNDERSTANDING OF CLIENTS
Often, we are clients ourselves. Even when we are aren't, we feel like we are. It is the only way to recognize the needs of your target group, and also your needs. Because no matter how good a briefing might be, we can read between the lines, and know the lines that are already written – either from trade press or market research. So we ask questions that you wouldn't think of and lead us to a better and mutual understanding.